You think you have the whole mobile-friendliness thing figured out? Think again! As of 21st April 2015 Google changed the game rules (again), taking the mobile-friendliness to a whole new level.

Having a mobile-friendly website is not just a cool option anymore! It is now a ranking signal, meaning that websites that are optimized for mobile devices will be given preferential ranking treatment. This major change makes having a mobile-friendly website a must if you want to get a better Google ranking. Here are a few reasons why website responsiveness is so important:

• Your customers want it – the modern Internet users are always on the go, so a mobile-friendly site is not only what they want, it’s what they expect to receive.
• It matters to Google. And the last thing you want for your online presence is to upset Google.
• Better user experience, also known as YOU’RE LOSING MONEY – nobody wants this for their business, right?

Not sure if your website is mobile-friendly enough? Take the Google Test now to find out: www.google.com/webmasters/tools/mobile-friendly