How Facebook can help your business
Imagine you are a singer.
The good news is you are beyond-this-world talented. You have a velvet voice and you write your own songs, your lyrics are mind-blowing and you are all about creating music that deeply touches people’s souls.
So far, so good. Until one day you decide to have a concert.
The bad news is nobody’s buying tickets for your concert. Why is that? It’s certainly not because people don’t like your music. It’s simply because people don’t know about your music.
Just like a singer is nothing without his devoted fans, a business is nothing without its Facebook fans.
Facebook. We have all heard of it. Most of us are using it. Every. Single. Day. It has become like the air we breathe. It is like a cup of hot coffee in the morning. It is like a glass of wine before bed. But what it is that makes it so popular and so attractive to its users? Well, just like a cup of coffee (or a glass of wine), it is a way to unwind. It is your 10 minutes of care-free browsing through some interesting stories, and, “Oh, a cute picture of a kitty eating ice cream” (Like!)…
What most business owners don’t understand is that Facebook is not a local market you use to shout how fresh (and cheap) your produce is and stick it in the face of people passing by. It is a place people use to actually get away from such situations (and businesses).
So, the question is: How to (properly) use Facebook as a business? Here are our suggestions:
Know your audience
Did you know that your Facebook fans are way more than just your clients? Your Facebook fan page is liked (and, hopefully, followed) by potential and former customers, by fans of the competition, and by people who simply like what you post (sometimes they have nothing to do with your business). So, have this in mind next time you publish a Facebook “What’s on your mind” post…
It is not about you (the 80/20 rule)
A very important rule you must follow in Facebook as a business is also very simple. It is NOT about you. In Facebook it is all about your fans. The “secret” formula is not actually a secret and yet so many businesses overlook it, doing more harm than good to their businesses through Facebook. It is known as the 80/20 rule. This means that 80% of your posts should be about your audience and only 20% of your posts should be about your business. Capisce?
Engage with your fans
This is the most important way for any business to use their Facebook page. As we already pointed out, Facebook is not about selling your products or services. It is about engaging your fans. How to do that? It’s really simple. On your Facebook fan page share interesting facts, useful tips, and important news related to the industry your business is in…. Add in some conversation starters, run a few promotions and contests once in a while and you’ll see your audience expand and engage with your brand, leading to more traffic to your website and, hopefully, more sales!
Here’s a bunch of not so popular (but oh, so useful) additional ways Facebook helps your business:
It let’s you easily collect testimonials and reviews
If there is an online space people love to comment in, it’s Facebook. Use this to your avail! You saw a great comment from a fan on your Facebook page? Go ahead and use it in your website!
It improves your SEO
Facebook.com is a powerful domain, so any keywords, links, etc that are registered there (on your Facebook page) are given a great Google boost. Take advantage of this!
Sneak peek at the competition
A great thing about Facebook fan pages is that they can be seen by all Facebook users. It’s a great idea to check your main competitors’ Facebook fan pages once in a while and see how they are doing. Feel absolutely free to steal anything you see working for them and try it for your own Facebook marketing strategy!