On the importance of blog writing – 4 reasons your website should have a blog and 4 ways to do it right
Regular blogging is important for your business. It has so many benefits that it is difficult to choose just a few. We’ve done our best, however, to narrow them to 4 reasons your website should have a blog (and why you should post there on a regular basis):
4 reasons your website should have a blog
1. Blogging drives traffic
Writing blogs is a powerful, yet cost-effective, online marketing tactic that helps online businesses drive relevant traffic to their websites. The beauty about blogging on your company website comes from the opportunity to write quality content that is relevant to your target audience and potential clients. It is also a great source of inspiration for your social media marketing (you can use extracts from the blog on the main social media you use, engaging your followers and fans).
2. Blogging is good for SEO (a.k.a. Google loves it)
Fresh content, proper usage of keywords, and relevant topics are the key to beating your competition in the organic searches on Google, Bing, etc. Get on top of the search results by choosing appropriate categories and topics to write on and be smart when selecting your keywords.
3. Blogging positions your brand as a reputable source of knowledge
Positioning your company as an industry leader is easier than ever with the help of blog writing. Share your knowledge about the business, the market, and the industry you are operating in and your readers will soon be convinced that you are a reputable source of knowledge, hence one of the industry leaders. This will help you gain their trust and turn them, sooner or later, to loyal clients!
4. Blogging generates potential leads
When you blog, you build relationships with your website’s visitors. The more they read your content, the stronger the relationship grows. With the help of skillfully inserted internal links in your blogs, you can easily get your readers “land” on a landing page that may turn them from potential clients to leads.
4 ways to do it right
Blogging is an essential part of your content marketing strategy. Here’s how to do it right:
1. Create your blog categories
Think of all the categories you want to write in and create a different category for each aspect of your business you want covered. For example, if you own a home bakery, your blog categories may include recipes in the following categories: cakes and cupcakes, holiday treats, gluten-free desserts, vegan desserts, raw desserts, cookies and bars, breads and muffins, etc.
2. Develop your blogging plan
Writing your blog posts is easy when you follow a predefined schedule and blogging plan. You can divide the topics/categories by month and focus on a different one each month. For example, December is perfect for Christmas-related topics (like Christmas deserts in our bakery example).
3. Blog away
Now, you have two options here. The first one is to write the blogs yourself. If you choose this option, have in mind that a well-researched blog article may take up to a couple of hours and, unless you know your way with words, you may end up not liking the final result. The second option is to trust the skills of an experienced blog writer who can use his expertise, providing you a high-quality blog article that will help you reach a broader audience without taking up your precious time.
4. Use your blog content again and again
One of the greatest things about blogs is that once you publish them, they are on Google forever. This means that a blog that has been written a year ago may drive more traffic to your website than the paid advertising campaign you started a week ago. This is especially true if your blog posts contain evergreen content that may be useful to your target audience long after it has been written. That’s why you should republish your most read blogs on the social platforms you use and bring their beauty back to life more often than not. Your fans will thank you!
And last but not least, don’t forget that TCP can help your business by writing professional blogs that will be an integral part of your content marketing strategy, boosting your SEO!